SOLTRA

Branding and Product Design

Branding and Product Design

A Travel Card Pack Designed for Solo Travelers

Purpose-driven deck of cards designed for young solo travelers to expand their viewpoints and give back to the communities they travel to.

Timeline: 7 Weeks

Team: Myself, Xenia Capcun, David Robles, Catherine Hyunh

Role: User Research, Product design, and Branding

THE GOAL

Conduct initial research to identify a problem space and then design a solution. We focused on travel among 18-25 year olds and narrowed our topic to how might we create a tool to aid with solo travel for young adults. A focus of ours was to design outside away from phones and apps for something present, physical and engaging.

Work in progress…

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